History Lesson
The AI Budget Problem Rockefeller Solved in 1870
Rockefeller didn't build Standard Oil by obsessing over spending less money than everyone else. He built it by understanding where every dollar went and what it produced.
Rockefeller didn't build Standard Oil by obsessing over spending less money than everyone else. He built it by understanding where every dollar went and what it produced.
The railroad companies that won weren't the ones that laid the most track. They were the ones that figured out how to move the most from what they built.
The companies that get the most from AI won't be the ones spending the most. They'll be the ones knowing what their spend produces.
Without attribution, nobody knows where the money is going. Without that visibility, optimization becomes nearly impossible.
Once you know where the money is going, which teams are creating value, and which workflows deserve additional investment, you can start making better decisions.